Szymon Ciba - business, marketing, e-commerce

No theory. About what really works in business and marketing.

• Arctic Melting 2026: record-low sea ice extent and consequences for the global economy

  The Arctic is entering the melt season with a record-low winter sea ice extent. This is not just climate news. The shrinking Arctic ice cover may in the coming years affect international trade, commod…

• TOP 10 ways to acquire customers for your business. Lead generation for businesses.

  Customer acquisition is one of the most important areas of growth for any company. Regardless of whether you run an online store, a service business, a software house, an agency, a B2B brand or a loca…

• Has World War III Started with the War Between the USA and Iran, and What Impact Could It Have on the Global Economy?

  The debate over whether the world has already entered the phase of World War III emerges with every major geopolitical conflict. Tensions between the United States and Iran are one such flashpoint bec…

• Company registration in Europe - why Poland and Warsaw are the best choice for companies planning to sell in the European Union

  For businesses planning to enter the European Union market, the choice of the country in which the company will be registered is of strategic importance. It is not merely about formally starting a bus…

• How to increase average order value in an online store – strategies to grow AOV, margins, and sales profitability

  Sales growth in eCommerce is most often associated with acquiring more traffic. In practice, however, one of the most effective mechanisms for improving financial results is already within existing tr…

• Dynamic pricing in eCommerce: how to build a pricing strategy based on data, margin, and automation

  Price is one of the most important business parameters in eCommerce. It affects not only conversion, but also margin, cash flow, inventory turnover, the effectiveness of advertising campaigns, positio…